Branding your Mediation Practice

Just like any other profession, being trained as a mediator doesn't lead directly to having mediation cases.  Finding mediation clients, getting experience, and building a knowledge base requires both new and experienced mediators to do things that aren't taught in the mediation training.  To be an active mediator and build a practice, mediators must also learn how to run their business and how to market themselves.  The simplest and first thing you can do is start telling people that you are a trained mediator.  

If you want people to think of you as a mediator, then you have to make that a core part of your identity and branding.  Put mediator on your business card, add it to the title of your business, and include it in your e-mail signature.  If you're a member of a mediation related organization, advertise that fact as well.

The Massachusetts Council on Family Mediation encourages its members to share their involvement in MCFM through the use of a member's logo.   The goal of this logo is to help increase awareness of Mediation in general as a dispute resolution option, and to help increase awareness of the Masschusetts Council on Family Mediation as a resource for finding mediators.  

Members of MCFM who are in good standing may download and use the MCFM Member Logo in their own marketing materials including print materials, e-mail signatures and websites.  If you are an MCFM Member you can access more information by clicking "Members Logo Usage" in the Members Area of the website after you login.  If you are interested in learning more about MCFM Membership, click here.

Justin Kelsey